WINGS is grateful to partner with Edmonton-based production company, Hoopla Media, who generously donated their time and talent to produce three short video advertisements in honour of International Women’s Day on March 8th, 2025. These ads aim help to raise awareness about domestic violence and highlight the crucial role WINGS Shelter plays in providing safety and support for survivors. 

The three video ads feature actors and portray the contrast between a woman enjoying a peaceful, simple moment (such as celebrating a child’s birthday, or sitting relaxed in her home) and the reality that such moments are often out of reach for those in abusive relationships. These powerful video ads are based on real stories and testimonials gathered from current and former WINGS clients. 

The goal is to inspire viewers to reflect on the daily impact of abuse while showcasing the positive effects that WINGS has in enabling women and families to reclaim their everyday lives.

Every year, WINGS Shelter supports over 300 women and children as they move from crisis to safety, from fear to empowerment. In 2023/2024, 98% of the families we served did not return to their abusive partners.

Each night in safety is a step toward a future free from fear. Together, we can help 300 women and children wake up knowing they are safe, supported, and ready for a new beginning.

Thank you to the team at Hoopla Media for helping to tell our story.